CASE STUDY:  Regional Health Plan Uses Advanced Analytics to Pinpoint Target Audience and Increase Membership

Delivering Results That Matter

A regional health plan sought to analyze 343,000 prospective households to expand their acquisition campaign and increase membership. 

The health plan partnered with Welltok’s analytics team to analyze its local population and pinpoint their exact target audience for marketing and sales outreach. Since leveraging Welltok's analytics services, they have seen significant results including:

1-32-1
improved conversion rate
$347

savings in cost per acquisition  

1-3
improved ROI from 1.0 to 3.0