CASE STUDY: Targeted SMS Outreach Increased Engagement for Hard-to-Reach Members

Delivering Results That Matter

A regional health plan sought to effectively target and communicate with their hard-to-reach Medicaid members with asthma and/or diabetes. The plan wanted to ensure that these members received information on how to manage their condition(s). 

The health plan partnered with Welltok’s engagement team to target and conduct outreach to their 20,000+ Medicaid members. Since leveraging Welltok's engagement services, they have seen significant results, including: 

76

reach rate - exceeding expectations for this hard-to reach member population

11

enrollment rate for Medicaid members in the weekly SMS text messaging program

 

80

remained enrolled in the program throughout the 52-week period