The plan partnered with Welltok’s engagement team to target and outreach to over 12,700 Medicaid households in the state of Florida. Each household had a child that required at least one of three preventive health services (well-child visit, immunizations, or blood lead test) as prioritized by the health plan. Each household received both a call and a follow-up letter.
Automated calls were launched over a two-week period in September and were designed to remind the responding member to get services, ask them when they intend to schedule an appointment and request a Net Promoter Score (NPS).
Finally, letters were mailed to homes at the close of the call program, highlighting the need for up to three unique tests for up to two children per household.