A hospital system was experiencing leakage out of their Cardiology program; particularly in the area of Cardiothoracic. One of their competitors was aggressively targeting their heart surgery patients and in the last quarter did six surgeries from their primary zip code. The quarter before that, they had done no surgeries.
The hospital’s physician liaison team needed to find out which surgeon(s) were doing open heart surgeries at the competitor and who was referring to them. They needed to know where the referral leakage was coming from in order to slow the rapid pace of workload going to the competitor