The health plan partnered with Welltok’s engagement team to target and conduct outreach to their Medicaid members. Welltok created a multi-channel campaign that included three communications to an initial population of 21,500 Medicaid members.
The initial bilingual automated call invited members to enroll in the ongoing SMS text program, and collected opt-in and mobile phone numbers. The outreach included two chances to opt-in to the program, with the second chance option discussing the specific condition pertaining to each individual member.
Upon opting in, a second communication was sent via SMS text confirming enrollment and welcoming them to the program. Once confirmed, the member then received weekly SMS text messages including tips on living with asthma and/or diabetes.
In total, enrolled members received up to 52 one-way messages and 12 two-way messages over the next year on relevant topics.