Consumer Engagement Platforms: To Build or Partner?
A top priority for today’s population health managers is to implement a consumer-facing healthcare platform that supports member health beyond clinical settings. Done right, an enterprise-level consumer platform has the potential to drive engagement, increase brand loyalty, improve operational efficiencies, and even improve outcomes by guiding members and their families to better health.
The big question, however, is whether to take on the risk of building it in-house or outsourcing through a partnership with an enterprise consumer healthcare platform. To help guide your decision, we created this new Build vs Partner Guide which includes: