CASE STUDY: National Health Plan Used Value Based Messaging to Increase Member Retention

Delivering Results That Matter

A national health plan wanted to target and retain members of their individual plans that were slated for renewal. Along with renewing membership, the plan also wanted to communicate information regarding a rate increase, which would negatively impact members. 

To help create and deliver a more compelling message, the health plan partnered with Welltok's engagement team. Since the implementation of engagement services, they have seen significant results, including: 

78

of the targeted population was reached

 

8

decrease in terminations