CASE STUDY: National Health Plan Used Language-Specific Messaging to Increase Colorectal Cancer Screenings

Delivering Results That Matter

A national health plan sought to increase colorectal cancer screenings for 50,000 African American, Asian, Hispanic Latino, and Caucasian members. The health plan needed to make sure that each message was language-specific and ethnically appropriate for each target group.

The health plan partnered with Welltok’s engagement team to target and outreach to the various populations. Since leveraging Welltok's engagement services, they have seen significant results including: 

56-1

overall improvement compared to control group

3-3334

point HEDIS improvement

 

89-9

improvement in Latino population hearing ethnic-specific message