CASE STUDY: Large Employer Increases HRA by 9X with Targeted Communication Campaigns

Delivering Results That Matter

A large state employer with over 37,000 employees wanted to drive engagement with their health and wellbeing programs. With a diverse population across numerous office locations, it was essential to create a cohesive experience for employees that was easy to access via web and mobile. 

The employer partnered closely with Welltok through the program design process to create an engaging, rewarding, and personalized experience for their employees. The results: 


9.3x

increase in HRA completions

5659
new HRA completions attributed directly to targeted engagement campaigns
51

increase in individuals earning rewards compared to the previous year