Client Success Story:
Large Employer Increases HRA Completions 9X with
Targeted Communication Campaigns

Delivering Results That Matter

A large state employer with over 37,000 employees wanted to improve engagement with its health and wellbeing programs by personalizing the experience. They also wanted to make it easy for employees to complete a Health Risk Assessment (HRA), which fewer than 100 employees had historically done.

The employer partnered closely with Welltok through the program design process to make completing an HRA engaging, rewarding and personalized. The results:


increase in HRA completions

new HRA completions attributed directly to targeted engagement campaigns

increase in individuals earning rewards compared to the previous year