CASE STUDY: Large National Health Plan Uses Personalized Outreach to Increase Medication Adherence

Delivering Results That Matter

As an end-of-year push within a tight timeframe, a large national health plan sought to identify and target Medicare beneficiaries for a medication adherence program. The plan wanted to educate its members on the meaning of adherence, learn about their barriers, and ask about their satisfaction.

By working with Welltok’s engagement team, the plan identified over 78,000 Medicare beneficiaries taking multiple medications daily with a proportion of day covered (PDC) rate between 65% and 80%. Welltok targeted these members to drive participation in a medication adherence program via tailored automated calls. Since leveraging Welltok's engagement services, they have seen significant results including:

18-23-1
improvement in fill rates for those contacted vs. those not reached
1-2star

improvement across medication categories