Client Success Story:
Multi-Channel Outreach Drives a 37% Increase in HRA Completions

Delivering Results That Matter

A national health plan sought to increase completion of its annual health risk assessment (HRA). Using traditional methods, like a single welcome letter, wasn't resonating with members to drive the level of engagement - or number of completed HRAs - they desired.

The health plan partnered with Welltok's engagement team to target and conduct outreach to their members. Since leveraging Welltok's engagement services, they have seen significant results, including:

57%

HRA completion rate across targeted population

37%

increase in total HRA completions with addition of automated voice

 

133%

increase in HRA completions due to multi-channel, multi-cycle outreach among proactive members