Delivering Results That Matter
A nonprofit hospital located in Northern California wanted to reach out to new households in specific ZIP codes surrounding the six primary regions within their market to drive service line utilization.
The hospital marketing department partnered with Welltok (formerly Tea Leaves Health) and used their Patientology™ query builder to find new movers from outside of the primary service area and cross-town movers from within the service area. They created monthly triggers to drive new movers into specific facilities located near their homes. Since leveraging Patientology™, they have seen significant results including:
control-adjusted total charges from new patients
overall control-adjusted response rate