Combined Patient and Physician Targeting Increases Neurosurgery Encounters
The executive team at a Northeastern U.S. hospital wanted to grow Neurosurgery within a specific area of their market. They needed to identify which prospects and patients in their service area had the propensity to need Neurosurgery. In addition, they needed to find out which physicians were likely to refer to the organization’s staff Neurosurgeons and focus outreach efforts toward them.
The team turned to Welltok's experts, who first used the Patientology™ application to identify patients in need of Neurosurgical services, then used the Physicianology™ application to find the PCPs likely to refer to the organization’s staff Neurosurgeons.
Download the Case Study to see the effectiveness of this combined strategy.