CASE STUDY: Driving Appropriate Volume to New Providers with Optimization of Data

Delivering Results That Matter

Community Health Network, an Indianapolis-based healthcare organization, wanted to introduce new providers to households in the community. The goal was to increase new patient encounters within the CHN network of clinics and hospitals.

The hospital marketing department used the PatientologyTM query builder to target Patients and Non-Patients who have not been seen at CHN clinics.

control-adjusted total charges from new patients
new patients converted