CaseStudy_GenLP-HDR

ED Redirect Campaign Drives Patients to Appropriate Services

A medical center in the southern U.S. was experiencing an increase in misuse of emergency services. Even though the amount of individuals using the ED for non-emergent cases was already high, the organization realized the numbers were beginning to steadily increase. They needed a way to educate the public on alternative locations for appropriate levels of care and inform them on when to seek emergency vs. urgent vs. primary care. 

To reverse the trend, the organization partnered with Welltok on a redirect strategy. They executed a monthly trigger campaign to those individuals who were using the ED for non-emergent conditions like ear infections, warts, headaches, bronchitis, dermatitis, sinus infections, strep throat, stomach flu, etc.

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