Driving Member Engagement Without Breaking the Bank
Top Medicaid and Medicare leaders recently tuned in to hear how Colorado access cracked the code on engaging hard-to-reach members without breaking the bank.
During this session, AnneMarie Gramling, SVP of Consumer Experience Solutions at Welltok, went deep on 3 strategies for engaging and activating members:
Collect and utilize member preferences to personalize outreach
Leverage advanced analytics to target members and better utilize resources
Use multi-channel communications to get the highest level of engagement
Krista Beckwith, Director of Population Health at Colorado Access, joined in to talk about how they're improving communications for their 1M+ Medicaid members and seeing serious results, like a 60% increase in engagement.
Complete the form to watch the replay and see what you missed!