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Driving Member Engagement Without Breaking the Bank

Top Medicaid and Medicare leaders recently tuned in to hear how Colorado access cracked the code on engaging hard-to-reach members without breaking the bank.

During this session, AnneMarie Gramling, SVP of Consumer Experience Solutions at Welltok, went deep on 3 strategies for engaging and activating members:

  • Collect and utilize member preferences to personalize outreach

  • Leverage advanced analytics to target members and better utilize resources

  • Use multi-channel communications to get the highest level of engagement

Krista Beckwith, Director of Population Health at Colorado Access, joined in to talk about how they're improving communications for their 1M+ Medicaid members and seeing serious results, like a 60% increase in engagement.

Complete the form to watch the replay and see what you missed! 

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