A hospital in the southern U.S. was looking to increase the volume of profitable payers seeking out their hip and knee replacement procedures. They decided to educate the community and inform them of their program by hosting a joint seminar.
They executed a direct mail campaign that reached 9,000 male & female prospects ages 30-79 with the highest likelihood to need services. The creative promoted the time and date of the joint replacement seminar and featured a physician speaker.
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