CaseStudy_GenLP-HDR

Maximizing Cardiology Response

A medical center, located in southeastern Missouri, created several campaigns to promote their cardiology service line. The hospital marketing department needed to demonstrate the effectiveness of these campaigns in driving cardiology encounters and achieve a specific number of procedures to qualify for Medicare reimbursement.

The hospital marketing department developed three separate direct mail campaigns using Patientology to easily identify Patients and Non- Patients with a high likelihood to need cardiology services.

Download the Case Study to view the strong results of the campaign.

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