CASE STUDY: Maximizing Cardiology Response Reporting with Tag Campaign Metrics

Delivering Results That Matter

A medical center, located in southeastern Missouri, created several promotions within the cardiology service line. The hospital marketing department needed to demonstrate the effectiveness of these campaigns in driving cardiology encounters and achieve a specific number of procedures to qualify for Medicare reimbursement.

The hospital marketing department developed three separate direct mail campaigns using PatientologyTM Tea Selects to easily identify Patients and Non- Patients with a high likelihood to need cardiology services.

control-adjusted total charges from new patients
fourteen and a quarter percent
overall control-adjusted response rate