Delivering Results That Matter
Holzer Health System wanted to introduce their services to individuals who had recently moved into their community. The organization decided to execute a three-drop new mover campaign with the ultimate goal of converting these prospects into new patients.
To create a campaign that is ideal for conversion, they sought out the expertise of their Welltok strategy team. The team suggested that Holzer should target new movers with a direct mail campaign that would reach and engage recipients over the course of three mailings.