CASE STUDY: Multi-Drop New Mover Campaign Converts Prospects to Patients

Delivering Results That Matter

Holzer Health System wanted to introduce their services to individuals who had recently moved into their community. The organization decided to execute a three-drop new mover campaign with the ultimate goal of converting these prospects into new patients.

To create a campaign that is ideal for conversion, they sought out the expertise of their Welltok strategy team. The team suggested that Holzer should target new movers with a direct mail campaign that would reach and engage recipients over the course of three mailings.

twety eight percent
overall response rate
total charges
fifty three percent
of prospects converted to patients