Client Success Story: National Health Plan Used Targeted Outreach to Increase Flu Immunization Rate by 16%

 

Delivering Results That Matter

A national health plan wanted to increase flu immunization rates and, in turn, decrease the effect of flu season on members' health. They teamed up with Welltok to send out personalized messages to engage members to take action and get their annual flu vaccine. Since leveraging Welltok's targeted outreach, they have seen significant results:

members outreached across 7 states
16%

increase in flu immunization rates in Kentucky and Arizona

2.5:1

ROI for campaign spend