The company partnered with Welltok’s analytics team to analyze their population and deliver targeted solutions. Welltok leveraged its proprietary consumer database to supplement the client’s data and create a longitudinal view of each Medicare recipient with individual preferences.
The population was stratified based on likelihood to disenroll and likely cause of disenrollment. The analysis identified key predictors, including copay, healthcare services utilization, available competitive plan options, and demographic factors, such as number of adults in household, voting status, and affluence.
Upon the analysis, Welltok provided the client with a prioritized list of individuals for retention outreach.