Competing priorities, poor data quality, and a lack of ownership over the consumer communications lifecycle has left many health plans struggling to create an intentional and positive member experience.
A summary of research gathered from over 70 healthcare executives on their consumer interaction priorities sheds new light on why these challenges exist and how healthcare organizations can overcome them, including:
Best practices to connect with consumers in new and innovative ways
Strategies to understand who is likely to engage and how
Tools to identify overlapping communications and opportunities to streamline outreach