Client Success Story: Targeted HRA Generates $1.39M in Total Charges for Regional Health System’s Cardiovascular Service Line

 

Delivering Results That Matter

A regional health network was under pressure to drive volume for its high-margin cardiovascular service line as a way to help recoup lost revenues due to COVID-19. But with "medical distancing" leading to lower volumes and hesitancy to return to care, the marketing team knew it needed a new way to engage prospects and re-engage patients. 

To drive volume, Welltok designed and executed a targeted, multi-channel campaign engaging patients with a health risk assessment (HRA). The heart health campaign achieved significant results, like:

553

qualified leads identified
63%

deemed moderate or high-risk

$1.39M

total charges generated